Competitive positioning is often made at the
A) superior level.
B) basic level.
C) subordinate level.
D) taxonomic level.
E) superordinate level.

Question

Quizplus · Accepted Answer

Competitive positioning is typically made at a higher or more general level, known as the superordinate level, to establish a clear and unique market position against competitors. This requires a firm to analyze and understand the broader market landscape and identify gaps or opportunities where they can differentiate themselves and create a competitive advantage.

Competitive Positioning Is Often Made at the