Expensive wine,caviar,and desserts that are served to guests can be marketed similarly.This is an example of using ____ to assign products to the same category.
A) taxonomic categories
B) goal-derived categories
C) correlated attributes
D) hierarchical structures
E) prototypical structures

Question

Quizplus · Accepted Answer

Goal-derived categories are based on the intended use or purpose of the products, rather than on their physical attributes. In this case, the products are being marketed similarly because they are all intended for special occasions or to impress guests, which is a shared goal or purpose. Taxonomic categories refer to grouping products based on their physical attributes, correlated attributes refer to grouping products based on shared characteristics, hierarchical structures refer to arranging products in a hierarchical order, and prototypical structures refer to assigning products to a category based on a typical or ideal example. None of these concepts fully apply to the example given.

Expensive Wine,caviar,and Desserts That Are Served to Guests Can Be