If marketers of furniture categorize their brand as a recliner,but Austin wants a sofa,he may not think of this brand to suit his needs because
A) it is categorized in such a way that it will be not part of his consideration and choice.
B) it is categorized in such a way that the scheme is too elaborate.
C) it is categorized in such a way that he would not be satisfying to Buddy.
D) the categorization makes it difficult for Buddy to comprehend.
E) Buddy has not developed a category for this brand.

Question

Quizplus · Accepted Answer

Austin is looking for a sofa, but the furniture brand is categorized as a recliner. As a result, he may not consider this brand because it is not suited to his needs and preferences. The categorization has created a barrier to Austin's consideration and choice-making process.

If Marketers of Furniture Categorize Their Brand as a Recliner,but