For promotion,creating subordinate categories helps marketers determine
A) the attention level of viewers.
B) the motivation of viewers to watch the advertisements.
C) the length of advertisements.
D) what attributes should be emphasized to ensure correct categorization.
E) the speed of recall of brand names.

Question

Quizplus · Accepted Answer

Creating subordinate categories helps marketers determine what attributes should be emphasized to ensure correct categorization. By breaking down the target audience into smaller groups or categories, marketers can identify the specific characteristics or preferences of each group and highlight those aspects of their product or service that would be most appealing to that particular group. This helps to improve the effectiveness of advertising and promotional efforts.

For Promotion,creating Subordinate Categories Helps Marketers Determine