Experts may base category membership on ____,whereas nonexperts may base category membership on ____.
A) benefits / attributes or similarity in appearance
B) attributes or similarity in appearance / benefits
C) attributes or similarity in appearance / recall
D) attributes or similarity in appearance / goals
E) recall / goals
Correct Answer:
Verified
Q73: Bose originally had difficulty in convincing consumers
Q74: In a grocery store,there is a dairy
Q75: For promotion,creating subordinate categories helps marketers determine
A)
Q76: Consumers typically categorize objects at the
A) subordinate
Q77: Members of goal-derived categories may actually be
Q79: In the U.S.,breakfast often consists of bacon
Q80: As we move from superordinate to subordinate
Q81: Compare and contrast the ways in which
Q82: Where does categorization fit into the consumer
Q83: Describe a brand that has a personality
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