Bose originally had difficulty in convincing consumers that they manufactured a high quality sound system because consumers thought only large speakers could product high quality sound.Bose had to change consumers'
A) stereotypes.
B) assimilated associations.
C) correlated attributes.
D) infernal inferences.
E) salient attributes.

Question

Quizplus · Accepted Answer

Bose had to change consumers' perceptions regarding the correlated attributes, which are the associations between product features (like speaker size) and perceived quality.

Bose Originally Had Difficulty in Convincing Consumers That They Manufactured