Members of goal-derived categories may actually be a reflection of the set of objects that
A) are recalled.
B) are recognized.
C) consumers choose from when making consumption decisions.
D) are prototypes.
E) are hierarchical in nature and affect our consumption decisions in the same way.

Question

Quizplus · Accepted Answer

Goal-derived categories are based on the objects or options consumers consider when making decisions about what to consume, reflecting their goals or purposes rather than fitting into a pre-defined, standard category.

Members of Goal-Derived Categories May Actually Be a Reflection of the Set