Three factors that affect the credibility of a message are: (1)quality of its argument,(2)whether it is a one-sided or two-sided message,and (3)whether it is believable.
Correct Answer:
Verified
Q11: Low-credibility sources can be effective in some
Q12: Sources tend to be more trustworthy when
Q13: Direct comparative messages increase the credibility of
Q14: Consumers who generate counterarguments and source derogations
Q15: A(n)_ is an overall evaluation that expresses
Q17: Marketers do NOT want consumers to view
Q18: According to the TORA model,normative factors are
Q19: The children and grandchildren of baby boomers
Q20: Research indicates that ad messages with information
Q21: Mousetrap Ltd.found that their target market really
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