Mousetrap Ltd.found that their target market really cared and had strong opinions and emotions about their market offering.In this case,management could influence attitudes either cognitively or
A) motivationally.
B) through peripheral routes.
C) by memory.
D) through involvement.
E) affectively.

Question

Quizplus · Accepted Answer

The question mentions that the target market has strong opinions and emotions, which indicates a high level of emotional involvement. Therefore, management can influence attitudes affectively, which means appealing to the emotions and feelings of the target market.