Sam identifies himself as a Detroit Tigers fan and as such he has positive attitudes about brands that are endorsed by Detroit players.This is an example of
A) direct experience influencing attitudes.
B) reasoning by analogy influencing attitudes.
C) value-driven attitudes.
D) social-identity based attitude influence.
E) cognitive responses to sports.

Question

Quizplus · Accepted Answer

Sam's identification as a Detroit Tigers fan is part of his social identity, which is shaping his attitudes towards brands that are endorsed by the team's players.

Sam Identifies Himself as a Detroit Tigers Fan and as Such