Central-route processing describes
A) attitude formation and change processes when consumer processing effort is high.
B) the superficial analysis and processing of a message.
C) a more direct processing of a message that encodes information directly from the source rather than indirectly from secondary sources.
D) attitude change when MAO is low.
E) how message processing is not elaborated, but is simply remembered in a direct or central way from the source.

Question

Quizplus · Accepted Answer

Central-route processing involves a high level of consumer processing effort, leading to attitude formation and change based on careful and thoughtful consideration of the true merits of the information presented.

Central-Route Processing Describes