Researchers have developed categories to describe the types of cognitive responses consumers have to communications.These are
A) cognitive and affective responses.
B) cognition, affect, and behavior.
C) counterarguments, support arguments, and source derogation.
D) conation, affect, and cognition.
E) central arguments, peripheral arguments, and nonarguments.

Question

Quizplus · Accepted Answer

The categories of cognitive responses consumers have to communications are counterarguments, support arguments, and source derogation. This was identified by researchers Petty and Cacioppo in their elaboration likelihood model. While option B is also a model of persuasion, it includes behavior as a category, which is not part of the question's prompt. Option A is not specific to cognitive responses and option D and E are not accurate categories identified in the elaboration likelihood model.

Researchers Have Developed Categories to Describe the Types of Cognitive