Under peripheral-route processing,consumers' attitudes are based on
A) secondary sources.
B) high consumer effort and thus are not encoded directly from the message.
C) images that are taken not from direct sight but from our peripheral vision.
D) superficial cues within the message.
E) our senses of smell and taste, not sight.

Question

Quizplus · Accepted Answer

Under peripheral-route processing, consumers' attitudes are based on superficial cues within the message such as colors, images or other sensory elements, rather than in-depth analysis of the content.

Under Peripheral-Route Processing,consumers' Attitudes Are Based on