Two-sided messages containing both positive and negative information about an offering are not effective.

Question

Quizplus · Accepted Answer

Two-sided messages containing both positive and negative information are actually more effective than purely positive messages. These messages show that the company is honest and transparent about their offering, which can increase trust and credibility with consumers. However, the negative information should be presented in a way that focuses on how the company is addressing and improving the issue rather than just highlighting the problem.

Two-Sided Messages Containing Both Positive and Negative Information About an Offering