Research indicates that fear appeals are an effective form of advertising.
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Q5: Favorability refers to how easily and how
Q6: Attitudes can be described as ambivalent if
Q7: An indirect comparative message is the most
Q8: Two-sided messages containing both positive and negative
Q11: Low-credibility sources can be effective in some
Q12: Sources tend to be more trustworthy when
Q13: Direct comparative messages increase the credibility of
Q14: Consumers who generate counterarguments and source derogations
Q15: A(n)_ is an overall evaluation that expresses
Q18: Personality is a relatively global and enduring
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