The basic idea behind ____ is that consumers' reactions to a message affect their attitudes.
A) the cognitive response model
B) Weber's theory
C) Weber's law
D) consumer response theory
E) the affective cognition theory

Question

Quizplus · Accepted Answer

The cognitive response model proposes that consumers' cognitive reactions to a message, such as their thoughts, beliefs, and evaluations, affect their attitudes toward the message and the product or service being promoted. This model emphasizes the role of consumers' mental processing rather than their emotional or affective responses.

The Basic Idea Behind ____ Is That Consumers' Reactions to a Message