Every time Brad sees an ad for broccoli that claims it will make consumers popular,he thinks to himself,"Nonsense.Nothing will make me popular.That movie star is just paid to say that." This is an example of
A) beliefs.
B) cognitive responses.
C) affective tags.
D) motivational stimuli.
E) affective stimuli.

Question

Quizplus · Accepted Answer

Brad's thought process is his cognitive response to the ad, indicating that he is evaluating and making judgments about the message.

Every Time Brad Sees an Ad for Broccoli That Claims