When a message presents weak arguments,consumers generate more ____ and fewer ____.
A) central arguments / source derogations
B) central arguments / central functionalities
C) counter arguments / support arguments
D) support arguments / source derogations
E) belief discrepancy / source derogations

Question

Quizplus · Accepted Answer

When consumers perceive weak arguments, they tend to generate more counterarguments to the message rather than accepting or generating support arguments. Source derogation refers to negative evaluations of the source of the message, which is not particularly related to weak arguments. Central arguments refer to the main arguments presented in the message, which may or may not be weak, and central functionalities do not relate to argumentation at all. Belief discrepancy refers to the difference between the message and the recipient's own beliefs, which is not necessarily related to the strength of the arguments presented.

When a Message Presents Weak Arguments,consumers Generate More ____ and Fewer