Attitudes are more likely to predict behavior when the level of involvement is high,and consumers think extensively about the information that gives rise to their attitudes.In which case would this be most likely be true?
A) selecting a private school for children
B) choosing a brand of pancake mix
C) purchasing tickets to a movie
D) purchasing a book
E) choosing a brand of toilet tissue

Question

Quizplus · Accepted Answer

Choosing a school is a significant decision that involves high involvement and extensive information processing as it impacts a child's future. Hence, attitudes are more likely to predict behavior in this case.

Attitudes Are More Likely to Predict Behavior When the Level