Question 1

Research has identified three major sources that can lead to a positive attitude toward an ad.What are these sources?

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Question 2

How can the message influence affectively based attitudes?

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Question 3

When do attitudes predict behavior?

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Question 4

Explain the relationship between cognition and affect in consumers' attitudes.

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Question 5

How can we influence cognitively based attitudes?

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Question 6

Why are two-sided messages effective?

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Question 7

Compare and contrast the central and peripheral-route processes of attitude change.

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Question 8

How does an expectancy-value model work?

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Question 9

When is a credible source most effective for attitude change? Give an example.

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Question 10

Attitudes are more likely to predict behavior when the level of involvement is high,and consumers think extensively about the information that gives rise to their attitudes.In which case would this be most likely be true?

Accepted Answer

Choosing a school is a significant decision that involves high involvement and extensive information processing as it impacts a child's future. Hence, attitudes are more likely to predict behavior in this case.

Question 11

What are the components of the theory of reasoned action?

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Question 12

How are cognitions or beliefs related to attitudes?

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Question 13

Describe the factors that can enhance the effectiveness of a message.

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Question 14

What are the characteristics of attitudes?

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Question 15

Outline an example of attitude formation using the TORA model,from salient beliefs to behavioral intentions.

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Question 16

When are indirect comparative messages more effective than direct comparative messages?

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Question 17

Suppose an NRA (National Rifle Association)member sees an ad for gun control.Use the cognitive response model to analyze what might occur.

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Question 18

In what ways does MAO impact attitude formation and change?

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Question 19

What is the cognitive response model and why might it be important to marketers?

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Question 20

The TORA model suggests five major strategies for attitude change.Describe these strategies.

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Quiz 5: Attitudes Based on High Effort