Question 1

____ influence how much effort consumers put into searching for information,how they make choices,how they form attitudes,and what they remember.

Accepted Answer

Motivation refers to the desire or need to satisfy a particular goal or need, which directly affects how much effort consumers put into searching for information. Ability refers to the cognitive and physical resources necessary for information processing, which affects how consumers make choices and what they remember. Opportunity refers to the external and situational factors that affect the availability and accessibility of information, which influences how consumers make choices and form attitudes. Therefore, all three factors - motivation, ability, and opportunity - play a crucial role in consumer behavior.

Question 2

Your self-concept is influenced by you.

Accepted Answer

Your self-concept is formed through self-perception, self-evaluation, and self-reflection, which are all influenced by your own thoughts, beliefs, experiences, and behavior. Therefore, your self-concept is shaped by your own contribution and influence.

Question 3

Voters are more likely to be motivated to attend to a politician who expresses their values.

Accepted Answer

Voters are more likely to pay attention to politicians who share their values and beliefs. This is because people tend to feel a closer connection with individuals who they perceive to be similar to themselves. Therefore, politicians who can effectively express their values and beliefs are more likely to win over their supporters and ultimately, gain their vote.

Question 4

Chris wants to buy a new car.He saw a commercial for a Smart car and has decided that he would like to test-drive a Smart car.He is probably motivated by the commercial because the information was

Accepted Answer

Chris is motivated to test-drive a Smart car because he saw a commercial for it, which means the information was personally relevant to him.

Question 5

Physiological risk is one of the types of perceived risk.

Accepted Answer

The answer of Physiological risk is one of the types...

Question 6

Consumers exert the same amount of effort in achieving their consumption goals.

Accepted Answer

Consumers do not exert the same amount of effort in achieving their consumption goals. The amount of effort depends on factors such as the importance and urgency of the goal, availability of resources and time, and personal motivation. Some goals may require more effort than others, and different consumers may also have varying levels of effort they are willing to put in.

Question 7

Needs are dynamic,exist in a hierarchy,can cause conflict,and can be internally or externally aroused.

Accepted Answer

Needs are dynamic and constantly changing, they exist in a hierarchy with some needs being more important than others, they can cause conflict when two or more needs compete with each other, and they can be internally or externally aroused.

Question 8

____ is an inner force that denotes energy to achieve a goal.

Accepted Answer

Motivation is the inner force that drives a person to take action and work towards achieving a goal. It provides the energy and direction needed to accomplish tasks and overcome obstacles. Retrieval, ability, opportunity, and persistence are also important factors in achieving success, but they are not the defining force that provides the initial spark and drive to pursue a goal.

Question 9

The Skin Cancer Foundation ran an ad on TV conveying to parents the need for them to put sunscreen on their children to avoid skin damage that might lead to cancer.This is an example of making an ad campaign personally relevant.

Accepted Answer

The ad campaign specifically targets parents and their children's health, making it personally relevant to the audience.

Question 10

Outcomes of high MAO include goal-relevant behavior,high-effort information processing and decision making,and

Accepted Answer

High MAO individuals are motivated by personal relevance and are more likely to engage deeply in processing information and making decisions. This is often accompanied by a feeling of involvement in the task at hand. Therefore, the outcome of high MAO is felt involvement in the task. Choice A (high process clutter), C (complex reactions), D (disposition), and E (perceived risk) are not associated with high MAO.

Question 11

Any kind of offering may be personally relevant to the extent that it bears on your self-concept,or your view of yourself and the way you think others view you.

Accepted Answer

The answer of Any kind of offering may be personally...

Question 12

When a consumer watches a funny movie and experiences intense emotions,he/she is cognitively involved.

Accepted Answer

Cognitive involvement refers to the mental engagement and thoughtful consideration of information or content, whereas experiencing intense emotions from a funny movie is more related to affective involvement, which involves feelings and emotional responses.

Question 13

Maslow's hierarchy focuses on different levels of motivation in an individual's life.

Accepted Answer

The answer of Maslow's hierarchy focuses on different levels of...

Question 14

Felt involvement can be enduring,situational,and disappointing.

Accepted Answer

Felt involvement is typically categorized as enduring, situational, or cognitive/affective, not disappointing.

Question 15

Perceived risk is higher when little information is available about the offering,its price is high,and it is relatively new.

Accepted Answer

Perceived risk is indeed higher when there is limited information about the offering, the price is high, and it is a new product or service. This is because consumers may feel uncertain about the quality, value, and reliability of the product or service, especially if they have not had prior experience with it. As a result, they may perceive the risk of making a poor purchasing decision to be higher, which could lead to hesitation or avoidance of the offering altogether.

Question 16

Goal-relevant behavior is an outcome of motivation.

Accepted Answer

Goal-relevant behavior refers to the actions we take to achieve our goals. Motivation is the driving force behind our behavior, and it is what directs us toward our goals. Therefore, goal-relevant behavior is indeed an outcome of motivation.

Question 17

The most important factor affecting personal relevance is needs.

Accepted Answer

The answer of The most important factor affecting personal relevance...

Question 18

Ben spent a lot of time deciding on a tablet.He searched all of the technology consumer blogs.In purchasing a tablet,Ben can be considered

Accepted Answer

Ben's extensive research and effort in deciding on a tablet indicate that he is motivated to make an informed purchase decision.

Question 19

Consumers are more motivated to satisfy their social needs than their hedonic needs.

Accepted Answer

Social needs refer to the need for social interaction and belongingness, while hedonic needs refer to the desire for pleasure and enjoyment. Research suggests that social needs are more fundamental to human psychology and that individuals are more motivated to satisfy them than their immediate hedonic needs. This is because satisfying social needs provides a sense of identity, purpose, and fulfillment, which are considered more enduring and meaningful than fleeting pleasures.

Question 20

Movie Tavern faces growing competition from big industry players,so they try to have an appeal that saves consumers' time by integrating a meal with dinner.

Accepted Answer

The statement correctly describes how Movie Tavern is trying to differentiate itself from competitors.

Quiz 2: Motivation, Ability, and Opportunity