In low-effort cognitive situations,brand evaluations do not suffer when consumers are repeatedly exposed to messages about product features.

Question

Quizplus · Accepted Answer

In low-effort cognitive situations, consumers are likely to rely on heuristics or mental shortcuts to make evaluations. This means that repeatedly exposing them to messages about product features may actually reinforce their positive evaluation of the brand without requiring much additional cognitive effort.

In Low-Effort Cognitive Situations,brand Evaluations Do Not Suffer When Consumers