In low effort situations,information about brands is processed through the central route.
Correct Answer:
Verified
Q10: When consumers are exerting little effort to
Q11: Consumers may infer that a luxury watch
Q12: Consumers usually devote high effort in choosing
Q13: In low-effort cognitive situations,brand evaluations do not
Q14: A recent study suggests that attitudes towards
Q16: As consumers,we prefer familiar brands to unfamiliar
Q17: Brighter lighting increases the time consumers spend
Q18: Heuristics are simple rules of thumb that
Q19: Humorous ads tend to be more effective
Q20: All attitude formation by consumers in a
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