All attitude formation by consumers in a low effort situation occurs at a conscious level.

Name: All attitude formation by consumers in a low effort situation occurs at a conscious level.
Brand: Quizplus
Rating: 4.8 (27 reviews)

Question

Quizplus · Accepted Answer

In a low effort situation, consumers may rely on heuristics or mental shortcuts to form attitudes without much conscious thought or deliberation. This is known as the peripheral route to persuasion and can result in attitudes being formed at a subconscious level.

All Attitude Formation by Consumers in a Low Effort Situation