Low-elaboration consumers may acquire simple beliefs by forming ____ based on easily processed peripheral cues in the ad and the relationship of these cues to concepts or categories that they have stored in prior knowledge.
A) peripheral schema
B) peripheral value systems
C) simple inferences
D) long-term cognitions
E) affective cues

Question

Quizplus · Accepted Answer

Low-elaboration consumers, who are not motivated to process ad information extensively, can acquire simple beliefs by forming simple inferences based on easily processed peripheral cues in the ad and the relationship of these cues to concepts or categories that they have stored in their prior knowledge.

Low-Elaboration Consumers May Acquire Simple Beliefs by Forming ____ Based