The marketing manager for Post-it notes realized that the company's consumer base held low-effort attitudes about the product.Thus,for any marketing campaign,consumers would most likely be
A) passive recipients of the message.
B) active recipients of the message.
C) unable to encode information from the message.
D) processing with higher attention levels.
E) less likely to have schemas of the information in the message.

Question

Quizplus · Accepted Answer

Since the consumer base holds low-effort attitudes about the product, they are likely to be passive recipients of the message, meaning they will not actively engage with the message and may not put much effort into processing it.

The Marketing Manager for Post-It Notes Realized That the Company's