Consumers may infer that a brand of soda is fun because it is shown in pictures with individuals who are roller-skating on the boardwalk at the beach.This attitude is an example of a(n)____ that is associated with peripheral processing.
A) peripheral schema
B) peripheral value system
C) simple inference
D) long-term cognition
E) affective cue

Question

Quizplus · Accepted Answer

Simple inference occurs when consumers make quick judgments based on superficial cues, such as associating a brand with fun because it is depicted with fun activities, which is typical of peripheral processing.

Consumers May Infer That a Brand of Soda Is Fun