The attitudes of low-elaboration consumers are less resistant to attack from competitors because of all of the following reasons except that
A) consumers do not critically evaluate message arguments.
B) there is no affect attached to the attitude.
C) consumers tend not to link the information in the message to their existing beliefs.
D) consumers do not develop strong counterarguments to the message.
E) consumers "let their guard down" and do not resist the message.

Question

Quizplus · Accepted Answer

Low-elaboration attitudes are formed with less cognitive effort and are therefore less resistant to attack from competitors. This is because low-elaboration attitudes lack affect (emotional attachment) and do not have strong counterarguments, and because consumers do not critically evaluate message arguments and tend not to link the information in the message to their existing beliefs. However, there is no evidence that low-elaboration attitudes "let their guard down," so option E is not a valid reason why these attitudes are less resistant to attack.

The Attitudes of Low-Elaboration Consumers Are Less Resistant to Attack