To be more persuasive in presenting information under low MAO,marketers should
A) provide a lot of detailed information.
B) raise one or two simple key points.
C) present more complex arguments than under high MAO to stimulate cognition.
D) not include emotional appeals.
E) present the verbal or written information.

Question

Quizplus · Accepted Answer

Under low MAO, individuals have less motivation to process information, so it's important to keep the message simple and clear. Providing too much detail or complex arguments is likely to be overwhelming and ineffective. Therefore, raising one or two simple key points that are easy to understand is the best choice. Emotional appeals may still be effective, but they need to be presented in a concise and straightforward way. The format of the information presentation (verbal vs written) is less important than the content itself.

To Be More Persuasive in Presenting Information Under Low MAO,marketers