Marketers are more successful at changing ____ than ____ beliefs.
A) low-effort / high-effort
B) high-effort / low-effort
C) peripheral / central
D) central / peripheral
E) affective / cognitive

Question

Quizplus · Accepted Answer

Marketers are more successful at changing low-effort beliefs because these beliefs are less resistant to change and often involve less scrutiny and involvement from the consumer compared to high-effort beliefs.

Marketers Are More Successful at Changing ____ Than ____ Beliefs

Marketers Are More Successful at Changing Than Beliefs