Viewers hear music playing and people talking over cups of coffee.The brand name in the ad is only revealed at the end.This is an example of a(n)
A) inferential ad.
B) source derogation ad.
C) self-nonreferencing ad.
D) indirect comparison ad.
E) mystery ad.

Question

Quizplus · Accepted Answer

The ad is intentionally keeping the brand name a mystery until the end, and only revealing it then. This is an example of a mystery ad.

Viewers Hear Music Playing and People Talking Over Cups of Coffee.The