In a mystery ad the brand is
A) never revealed in the ad.
B) processed by very low and obscure routes.
C) promoted by an obscure source.
D) processed by simple heuristics that elicit very high elaboration.
E) not identified until the end of the ad.

Question

Quizplus · Accepted Answer

In a mystery ad, the brand is typically not identified until the end of the ad, creating intrigue and maintaining viewer interest.

In a Mystery Ad the Brand Is