Carlos was not paying much attention to the commercial for ALZ stomach medicine,but he did notice that a famous medical researcher was endorsing it.This ad can still be persuasive because the source can
A) help in recalling the brand name.
B) aid in recalling the message.
C) help in processing the central arguments of the message.
D) serve as a heuristic for making a simplified judgment.
E) increase the persuasiveness of the peripheral arguments of the message.

Question

Quizplus · Accepted Answer

The famous medical researcher serves as a heuristic for making a simplified judgment, which can result in persuasion even if the viewer is not paying close attention to the message itself.

Carlos Was Not Paying Much Attention to the Commercial for ALZ