When a consumer has limited MAO to process marketing communications,he/she will still form attitudes through the
A) central route to persuasion.
B) peripheral route to persuasion.
C) inferential route to persuasion.
D) myopic inferences.
E) subliminal persuasion.

Question

Quizplus · Accepted Answer

When a consumer has limited Motivation, Ability, or Opportunity (MAO) to process marketing communications, they are more likely to form attitudes through the peripheral route to persuasion. This route involves less cognitive effort and relies on simple cues or heuristics, rather than the detailed, message-based processing associated with the central route.

When a Consumer Has Limited MAO to Process Marketing Communications,he/she