Peripheral routes to persuasion are so named because
A) consumers' attitudes are not based on detailed examination of the message.
B) information in the messages comes directly from a secondary source.
C) information in the messages is not just facts, but contains persuasive arguments, and, thus, is presented not in a direct but in a peripheral way.
D) information in the message is primarily cognitive.
E) consumers must be persuaded over the long term, rather than directly in the short term.

Question

Quizplus · Accepted Answer

Peripheral routes to persuasion rely on cues that are not directly related to the content of the message, such as the credibility or attractiveness of the source or emotional appeals. As a result, consumers may not be engaging in detailed examination of the message content and instead are swayed by peripheral cues.

Peripheral Routes to Persuasion Are So Named Because