Consumers are using ____ when they form beliefs based on the number of supporting and counterarguments.
A) the frequency heuristic
B) Rob's repetition rule of thumb
C) the mere exposure effect
D) Weber's law
E) the recirculation heuristic

Question

Quizplus · Accepted Answer

The frequency heuristic refers to the tendency of individuals to form beliefs based on the number of supporting and counterarguments, rather than their quality or persuasiveness. It is a type of heuristic that relies on the availability of information and is often used in situations where people are motivated to make quick decisions or judgments, such as when evaluating the credibility of a message or the expertise of a source.

Consumers Are Using ____ When They Form Beliefs Based on the Number