When processing effort is low,consumers ____ brand messages.
A) generally generate support arguments for
B) generally generate counter arguments against
C) are persistent in thinking up source derogations about
D) are unlikely to generate arguments for or against
E) are resistant to

Question

Quizplus · Accepted Answer

When processing effort is low, consumers are less likely to generate arguments for or against brand messages, as they are not actively engaging with the message and may not be motivated enough to form an opinion.

When Processing Effort Is Low,consumers ____ Brand Messages