Scratch-and-sniff ads are an example of attempts by marketers to ____ consumers.
A) increase the support arguments of
B) increase the involvement of
C) simplify processing by
D) decrease the effect of
E) generate more complex category-based processing in

Question

Quizplus · Accepted Answer

Scratch-and-sniff ads are meant to engage the senses and increase the involvement of consumers with the product or advertisement. They aim to make the consumer more curious and interested in the product, leading to a higher chance of purchase.

Scratch-And-Sniff Ads Are an Example of Attempts by Marketers to ____