A recent study suggests that ____ may be the best indicator of advertising effectiveness.
A) recall of the ad
B) recognition of the brand in the ad
C) ad length
D) attitude toward the ad
E) ad comprehension

Question

Quizplus · Accepted Answer

Attitude toward the ad is often considered the best indicator of advertising effectiveness because it reflects the viewer's overall evaluation and sentiment towards the ad, which can significantly influence their purchasing behavior and brand perception. Positive attitudes towards an ad are likely to translate into better ad effectiveness.

A Recent Study Suggests That ____ May Be the Best