One danger is that if humor is not tied or related to the offering,
A) consumers will have negative affect toward the brand.
B) consumers' attention level will be lowered.
C) conditioning will not occur.
D) there will be an increase in counterarguments.
E) consumers will only pay attention to the humor and ignore the brand.

Question

Quizplus · Accepted Answer

If humor is not related to the offering, and is the only noticeable feature in an advertisement, consumers may remember and share the humorous content, but not associate it with the brand or product being advertised. Therefore, the advertisement will fail to create a positive effect on buying behavior.

One Danger Is That If Humor Is Not Tied or Related