Sexual messages
A) will usually create positive affect.
B) will often increase central route processing.
C) can create negative attitudes toward an ad.
D) will increase incidental learning.
E) will often increase the believability of an ad.

Question

Quizplus · Accepted Answer

Sexual messages often create mixed or negative attitudes toward an ad because they may be seen as inappropriate or offensive by some individuals, leading to a backlash against the ad and the brand behind it. Additionally, sexual messages may distract from the product being advertised, reducing message effectiveness.

Sexual Messages