An ad shows a group of friends,all attractive,having a good time and drinking Boar's Head Cola.How can this ad influence positive attitudes toward the drink?
A) It influences through cognitive processes.
B) It makes an ad likeable, and this effect transfers to the soft drink in the ad.
C) The picture stimulates thinking about the persuasive arguments in the ad.
D) The picture is a cue that induces thirst.
E) The ad uses incidental learning to inform consumers.

Question

Quizplus · Accepted Answer

The use of attractive friends having a good time while drinking the soft drink creates a positive association with the product, as viewers may transfer their positive feelings about the people to the product itself. This is known as the "halo effect."

An Ad Shows a Group of Friends,all Attractive,having a Good