Two factors play a major role in determining whether or not sources evoke favorable affective reactions under peripheral-route processing,they are
A) physical attractiveness and likability.
B) credibility and expertise.
C) intelligence and credibility.
D) intelligence and expertise.
E) credibility and length of advertisement.

Question

Quizplus · Accepted Answer

Physical attractiveness and likability are two factors that can evoke favorable affective reactions under peripheral-route processing. This means that people may not necessarily be paying close attention to the content of the message or the credibility of the source, but rather are influenced by superficial factors such as appearance and perceived likeability.

Two Factors Play a Major Role in Determining Whether or Not