Music in advertising can likely have all of the following positive effects except
A) attracting attention.
B) being used as an effective classical conditioning strategy.
C) increasing the rate of recall of central arguments in an ad.
D) generating positive feelings.
E) stimulating emotionally laden memories.

Question

Quizplus · Accepted Answer

Music in advertising is less effective at increasing the rate of recall of central arguments in an ad compared to its other benefits such as attracting attention, being used in classical conditioning, generating positive feelings, and stimulating emotionally laden memories. Music primarily enhances mood and engagement, rather than directly improving the recall of specific ad content or arguments.

Music in Advertising Can Likely Have All of the Following