Nathan did not like an ad and because of this,he did not believe the ad's claims and he did not like the brand.This is an example of the
A) favorable attitude theory.
B) affective reaction law.
C) cognition/affect hypothesis.
D) evaluative consistency theory.
E) dual-mediation hypothesis.

Question

Quizplus · Accepted Answer

The dual-mediation hypothesis suggests that an individual's attitude towards an ad can influence their attitude towards the brand and their belief in the ad's claims. Nathan's dislike for the ad led to disbelief in its claims and a negative attitude towards the brand, aligning with this hypothesis.

Nathan Did Not Like an Ad and Because of This,he