The goal of transformational advertising is to
A) persuade consumers using a number of arguments.
B) persuade consumers using forceful arguments.
C) reposition brand extensions so that consumers will process them through central route processing.
D) associate the product usage experience with unique psychological characteristics.
E) increase positive affect.

Question

Quizplus · Accepted Answer

The goal of transformational advertising is to associate the product usage experience with unique psychological characteristics. This type of advertising aims to create an emotional connection between the consumer and the product or brand, elevating the consumption experience beyond mere functional benefits. This can be achieved through storytelling, imagery, and other creative elements that tap into consumers' values, aspirations, and desires.

The Goal of Transformational Advertising Is to