A recent ad portrayed a customer switching his video store membership as if it were the breakup of a relationship.This attempt at humor is likely to
A) decrease motivation.
B) increase counterarguing.
C) increase source derogations.
D) increase attention.
E) decrease the use of peripheral cues.

Question

Quizplus · Accepted Answer

The use of humor in the ad is likely to increase attention as it creates a more memorable and engaging experience for the viewer. The breakup theme may also evoke emotions that capture the audience's attention.

A Recent Ad Portrayed a Customer Switching His Video Store