Advertising can play a central role in influencing performance evaluations by
A) setting up expectations of reinforcement.
B) increasing the number of source derogations for a brand.
C) increasing the processing of positive cognitions about the product.
D) aiding in the retrieval of overall brand evaluations for decision making.
E) increasing the number of support arguments for a brand.

Question

Quizplus · Accepted Answer

Advertising can set up expectations of reinforcement by creating anticipation for the benefits or satisfaction a product will provide, which can influence how consumers evaluate the product's performance.

Advertising Can Play a Central Role in Influencing Performance Evaluations