Low-effort decisions are often made by
A) selecting among brands, one by one, based on overall evaluations.
B) selecting brands by comparing the attributes of each brand.
C) the careful consideration of only product category information.
D) remembering previous decisions for the next choice.
E) attention to marketing communications regarding that brand.

Question

Quizplus · Accepted Answer

Low-effort decisions often rely on heuristics or shortcuts, such as remembering previous decisions, rather than detailed evaluations or comparisons.

Low-Effort Decisions Are Often Made by