What is the best way to attract the brand loyal customers of a competing brand?
A) discount coupons
B) special promotions such as contests and sweepstakes
C) a frequency program where every 12th item purchased is free
D) shaping
E) It is usually better to avoid marketing to these consumers as they are already strongly committed to the competitor's brand.

Question

Quizplus · Accepted Answer

It is usually better to avoid marketing to these consumers as they are already strongly committed to the competitor's brand.

What Is the Best Way to Attract the Brand Loyal